TEXAS LEGENDS ANNOUNCE PARTNERSHIP WITH NPIC AS “OFFICIAL PET SNACK”

Frisco, TX – The Texas Legends have teamed up with NPIC, naming them the “Official Pet Snack of the Texas Legends.” The partnership brings exciting new initiatives, including NPIC as the Presenting Sponsor of the MVPup Program, which spotlights dogs in need of adoption at every home game.

As part of the MVPup Program, an adoptable dog from a local shelter will be featured on the concourse each game, with in-arena PA reads promoting adoption. NPIC will also host a pet adoption event at Comerica Center once per season, giving fans the chance to meet and adopt pets before a Legends game.

Additionally, NPIC will be the Presenting Sponsor of “Dunker”, the Legends’ beloved mascot, and will provide special giveaways for premium seat members throughout the season.

NPIC, the maker of N-Bone and Get Naked Pet Treats, is proud to partner with the Texas Legends, “a dynamic and exciting team that embodies the spirit of competition and sportsmanship," said Sam Chen, VP of Sales & Marketing at NPIC. "As an organization that is deeply rooted in the Dallas-Fort Worth area, we're highly invested in our local community. This partnership allows us to connect with enthusiastic Legends fans and showcase our commitment to providing high-quality, natural, and nutritious treats for their beloved pets. We see a natural synergy between the energy and passion of Legends fans and the love pet owners have for their furry companions. We look forward to successful seasons together and the strong, positive impact we can have on the local community.”

“We are thrilled to partner with NPIC and launch the MVPup Program,” said Texas Legends President Malcolm Farmer. “The Legends are all about community, and this initiative gives us a unique opportunity to make a real impact by helping local shelter pets find loving homes. We’re excited to work alongside NPIC to bring this program to life.”

For more information, visit https://npicpet.com/

The Texas Legends are the NBA G League affiliate of the Dallas Mavericks. The Legends are committed to providing exciting and family-friendly entertainment. For more information on partnerships and season tickets with the Legends contact info@texlegends.com or call 214-469-0822.