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Britney Wynn /June 20, 2023

FRISCO, TX, (DATE) - The Texas Legends are proud to renew their partnership with industry-leading advertising platform, Awarity for a 6th consecutive year.

Awarity’s highly efficient advertising platform has built awareness and driven ticket sales for the Texas Legends as the team has become a leader in attendance in the NBA G-League.

“The Legends were our first partner in the sports industry and this partnership helped springboard us to over 200 partnerships in the world of sports,” said Awarity CEO Aditya Varanasi.

Awarity is the presenting partner of the Legends quarterly Executive Lunch Series, a focused small group-style networking for platinum partners. Each luncheon, Awarity provides valuable updates and assets to the Legends’ top partners on marketing strategy.

“It’s incredible to look at the growth of both organizations across this partnership,” said Legends President Malcolm Farmer. “We are tremendously proud to have played a small part in their story and look forward to continuing to expand and collaborate with the Awarity team for years to come.”

Awarity creates advertising campaigns with precision-targeted Banner ads that showcase the Legends’ innovative gameday experience and broaden brand awareness throughout the metroplex. For more information on Awarity or to learn about partnership opportunities with their team, visit To learn more about partnering with the Legends, contact