The Texas Legends have announced a new partnership with PRJKT VET that will put the company’s logo on the Legends’ home court, among other activations.
PRJKT (Project) VET (Ventures, Economics, Technology) is a Black, Disabled Veteran-owned company based in the Dallas – Fort Worth area, focusing on helping veterans in their new ventures after the military. The company strives to help veterans transition from the military as smoothly as possible by giving them the tools necessary to enter the job market successfully. This mission is accomplished through partnerships with companies who are leaders in their respective industries.
“We chose to partner with the Legends because they’re not only our home team, but they actually care about our city,” said Rod Lee, PRJKT VET Co-Founder. “The attention they give to charities with their Mission of the Month and highlighting 24 different charities at all 24 home games shows that they’re aligned with our values of supporting the greater good.”
“It’s surreal, but we’re proud to announce our partnership with the Texas Legends. We share similar values and look forward to an enduring relationship with the NBA G League’s Franchise Team and Executive of the Year. We can’t wait to see our Veterans in the stands,” added PRJKT VET Co-Founder Jermaine Cohen.
The court logo will give the company prominent branding for both the in-arena audience and regional television broadcasts. Along with that, PRJKT VET will have branding elements throughout the arena, including permanent, backlit signage visible at all events inside the Comerica Center. To incorporate fan engagement, PRJKT VET will have an activation space in the concourse to meet fans and will be part of the Legends’ Owner’s Club for networking and events outside of the games.
“This partnership allows us to amplify the voice of PRJKT VET,” said Legends President/General Manager Malcolm Farmer. “It will give our fans a better insight into the world of cryptocurrency and a contact to call to dive deeper, but it will also show them the heart behind the organization through some of the engagement and outreach pieces our teams have put together.”
To amplify PRJKT VET’s commitment to celebrating military veterans, the organization will host a charity jersey night (details to follow) and be the presenting sponsor of the Military Mission. Military Mission will be a reserved section of the arena with complimentary tickets for veterans courtesy of PRJKT VET. Coinciding with that, each game a veteran or active service member will be upgraded to courtside seats in “PRJKT VET Salutes” to be highlighted by the team.
“The name Legends is all about honoring the true legends in our community, including and especially our former and current military members. We are so pleased to join our friends at PRJKT VET to create multiple avenues with which to do so.”