The Texas Legends are proud to announce a new partnership with CCUP Concepts that will further enhance the fan experience inside Comerica Center.
The CCUP Holder is a multi-functional, sanitary guest amenity that is currently utilized in stadiums and arenas across the country. As part of the partnership, the CCUP Holder will be installed in all restrooms in the Comerica Center prior to the start of the 2020-21 season.
“We are thrilled to work with CCUP and their all-star team,” said Legends President and General Manager Malcolm Farmer. “The product speaks for itself on functionality, but meeting with their founders, we had so many of the same organizational goals and values that the partnership was a natural fit.”
CCUP will have a digital presence with the Legends through email marketing and web branding, while also having access to networking and marketing events through the Owner’s Club membership. Premium hospitality in the partnership will give the leadership team an entertainment venue to host clients and partners and an additional introduction opportunity with other Legends partners.
“We are excited to align our brand with the Legends and introduce their fanbase to our products,” said CCUP founder Cherie Henderson. “The fun, family-friendly atmosphere the team provides is one we are proud to be a part of and we look forward to meeting fellow members and being a new feature of the in-game experience at the arena.”
To learn more about CCUP Concepts visit CCUPholder.com. For information on partnering with the Legends email email@example.com