LEGENDS PARTNER WITH GOLD STANDARD AUCTIONS

FRISCO, TX, (June 27, 2023) - The Texas Legends have announced a unique new partnership with Gold Standard Auctions, the premier gold auction site in Dallas.   

Gold Standard Auctions is an online auction house known for its expertise in curating exceptional collections of gold, rare coins, and collectibles.  Headquartered in Farmers Branch, Gold Standard has been raising the bar on auctions since 2017.   

“This was a fun partnership for our team to work on,” said Legends President Malcolm Farmer.  “Because Gold Standard is such a uniquely focused offering, we got to create new inventory that would perfectly showcase the Gold Standard team and products and the high-quality experience they provide.”   

The partnership will feature a number of initiatives designed to enrich the experience at Legends’ games and events.  Gold Standard will be the presenting sponsor of the team’s fan satisfaction surveys, helping the Legends take their service to new levels.  They will also be highlighted in-game in the third quarter promotion, the “Blue Light Special, presented by Gold Standard Auctions” which offers limited time concessions discounts on various items.   

“This is the first sports and entertainment partnership our team has been a part of,” said Doug Moss, Chief Development Officer of Gold Standard.  “To say that we’re excited is an understatement.  The best and most unique part of all of this is the truly genuine partnership element of it.  Both sides are giving, learning, and creating together, and we’re proud to be a part of it.” 

Gold Standard will also have branding on the Legends’ newest premium hospitality offering, luxury courtside recliners, as well as on new souvenir cups available at all concessions stands. 

For more information on Gold Standard Auctions, visit www.bidgoldstandard.com.  To learn more about partnering with the Legends, contact info@texlegends.com.   

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