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Legends Announce "Spotlight on Small Business Program"

By Texas Legends Staff /January 6, 2021

Presented by UnitedHealthcare

The Texas Legends have teamed up with UnitedHealthcare to create a brand-new platform benefiting small businesses in the North Dallas community – the Spotlight on Small Business Program.

The Spotlight on Small Business will be open to companies with 5-100 employees in the North Dallas area.  Four local businesses will be selected, culminating with a grand prize winner being chosen from the four.

Each of the four winners will be spotlighted by the Legends through social, digital, radio and television, and in-event shoutouts.  The grand prize winner will receive a sponsorship package courtesy of UnitedHealthcare to include digital in-arena signage and premium hospitality for the 2021-22 season, email marketing opportunities with the Legends database, and a speaking engagement with the Legends Owner’s Club.

“Our partnership with UnitedHealthcare has always been about helping our community,” said Legends President and General Manager Malcolm Farmer.  “Whether through fitness initiatives, healthcare programming, or educational outreach, UnitedHealthcare has always prioritized healthier lives. Together, we look forward to focusing on helping the heart and soul of our communities – small businesses.”

“We wanted to find a way to help local businesses that would make a lasting impact.  With this initiative, we can give them a leg up in building brand awareness and drive traffic from a larger audience.”

The contest will be promoted through team digital, social, and broadcast channels as well as in all team events both virtual and in-person.  Winners will be selected monthly January – April with the grand prize announced in May.

“We have a longstanding relationship with the Texas Legends for this exact reason,” said Scott Flannery, CEO, UnitedHealthcare of North Texas and Oklahoma.  “We get to have fun with our partnership and create something that truly makes an impact on the community.”

To register for the Spotlight on Small Business, visit To learn more about partnering with the Legends email