Legends Announce Return of SMU COX School of Business

Official Release | June 1, 2021

The Texas Legends are proud to announce the return of SMU Cox School of Business as the presenting partner of the Legends’ monthly “Pursuing Excellence” Breakfast.

The Cox School of Business recently celebrated its centennial anniversary and began a focus on the future of education for the next 100 years.  The Pursuing Excellence Breakfast serves as another way for the school to engage the community in those efforts.

“We are excited to continue the relationship with SMU Cox,” said Legends President Malcolm Farmer.  “Continuing this partnership made sense for both parties.  We put them in front of a room full of business executives who are there to learn and grow – essentially a small version of continuing education.  And, of course, with SMU Cox and the Legends a good time is guaranteed.”

This is the third year SMU Cox has served as presenting sponsor of the breakfast.

“This is honestly the best partnership I’ve been a part of in my time with SMU,” said Executive Director of the Cox Alumni Association Kevin Knox.  “Malcolm and his team manage to find creative ways to get us together, to put our name front and center, and to really engage this community.  And above it all, we have fun every month.”

The Pursuing Excellence breakfast is held monthly for Legends Owner’s Club members.  For more information email info@texlegends.com.