Legends Announce Partnership With BdB Iced Coffee

Official Release | April 29, 2020

The Texas Legends have partnered with BdB Iced Coffee to introduce the new brand to the Legends Family.

BdB Iced Coffee will be served at all of the Legends Pursuing Excellence breakfast events and will be available for purchase in the concourse at all 2020-21 home games.  The startup will also lean on branding in games and during the Legends’ virtual events to gain brand recognition in the North Dallas market.

“The partnership with BdB just makes sense for both parties, it was a win-win,” said Legends President/General Manager Malcolm Farmer.  “They have a great product that we’re excited to introduce our fans to.  We’re always on the lookout for quality brands to build relationships with and Peter and his team at BdB are doing great work, both in production and out in the community.  We’re excited to shine a light on all of that.”

As part of the partnership, BdB will have branding in the arena and in the team’s e-newsletter.  The company will also be members of the Legends’ Owner’s Club networking series for b2b introductions.

“As a local company, BdB Iced Coffee is thrilled to be a part of such a great organization,” said Peter Papa, VP of Sales for BdB.  “We are equally excited to be associated with Frisco and the best fan base in the league!”

For more information on BdB Iced Coffee visit www.bdhcoffee.com.

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