Launchpad City Named Official Sports Innovation Partner of the Texas Legends

Official Release | November 10, 2017

FRISCO, TX (Nov. 10, 2017) – The Texas Legends are proud to announce a partnership with LaunchPad City that brings a new level of innovation to the Mavericks’ G League affiliate.  LaunchPad City, conveniently located at the corner of inspiration and innovation, will be the official sports innovation partner of the Legends and the presenting sponsor of all staff call-ups.

LaunchPad City is a collaborative space that connects entrepreneurs, investors, and the startup community in and around Frisco.  As part of the partnership, the Legends will serve as testing grounds for LaunchPad City’s companies to deploy their new products, ideas, and innovations.  This unique partnership will be the first of its kind for both the Legends and LaunchPad City, paving a path for progress in both organizations.

“LaunchPad City, like the Legends, is all about innovation,” said Legends President and General Manager Malcolm Farmer.  “The partnership made sense from both angles.  We hope to serve as a stepping stone for their startups while they hope to help fuel our call-ups.”

The partnership will focus on advancement, whether that be from a Team staff angle or from within the Legends’ family of partners.  LaunchPad City will expand their network while broadening that of the Legends sponsors and premium clientele.

“The Texas Legends have been known as a leader in the Developmental/G League since their first season,” said Co-Founder of LaunchPad City Brian Dick.  “Their innovative spirit combined with entrepreneurial spirit make a great partnership for LaunchPad City. We want our member companies to be able to bring technology and products to the sports industry that elevate the experience for players and fans of the Legends.”

For more information on LaunchPad City, visit www.launchpadcity.com.  The Texas Legends will release their full season schedule at a later date; for more information visit www.TexLegends.com.

About LaunchPad City:

Based in Frisco, TX, business incubator LaunchPad City specializes in growing and supporting North Texas’ startup and innovation community. In partnership with the Frisco Economic Development Corporation, LaunchPad City champions supporting digital media/entertainment, social influencer, sport, and eSport startup companies. For more information visit www.launchpadcity.com.

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