FRISCO, TX (Jan. 2, 2018) – The Texas Legends have joined with Hotel Indigo for a unique partnership that allows the brand new destination to receive exposure through in-game marketing and on-site events.
Hotel INDIGO, an Intercontinental Hotels Group property, opened their doors in Frisco in November. The brand new location houses a full-service restaurant and cocktail lounge as well meeting space to accommodate both small and large groups.
“We are extremely pleased to offer brand new, state-of-the-art housing to our team,” said Legends President/General Manager Malcolm Farmer. “The same goes for our fans. We get to expose our clients to the best of the best and give them the opportunity to share the same VIP treatment our team receives.”
Hotel INDIGO will have marketing elements in all Legends home games including digital signage and on-court activities. The Legends will also host their January networking happy hour on-site at Hotel INDIGO, giving their premium clientele an opportunity to tour the facility and learn more about the amenities Hotel Indigo offers.
“It is an honor to host the Texas Legends this year and to be a part of the Legends family,” said Brian Harris, General Manager of Hotel INDIGO-Frisco. “The story behind Hotel Indigo’s unique boutique style is a combination of embracing the rich heritage of Frisco and celebrating our fantastic neighborhood which includes our Texas Legends Family. We love having the players stay with us and value our partnership with the entire Legends organization, which we consider part of our Hotel INDIGO Frisco family.”
For more information on Hotel INDIGO or IHG, visit www.ihg.com. For more information on the Legends and their full season schedule, visit www.TexLegends.com.