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Legends Announce Jersey Partnership with ZTE

Official Release | November 2, 2017

“ZTE AXON M” Branded on Front of Jersey

FRISCO, TX, (Nov. 2, 2017) – The Texas Legends have unveiled their new Nike uniforms, complete with ZTE Axon M branding on the front of the jerseys for the 2017-18 season. ZTE, the fourth largest smartphone manufacturer in the US, is launching the ZTE Axon M later this month. Nike, one of the world’s largest apparel manufacturer, has partnered with the NBA for all team jerseys and the 2017-18 season marks the launch of that partnership.

This October, ZTE USA announced the upcoming launch of the revolutionary ZTE Axon M with AT&T as the exclusive carrier in the United States. The foldable, dual-screen smartphone
will also be available to customers in China, Europe and Japan.

The Legends have partnered with ZTE USA for the past five years, combining forces in community outreach efforts from charity jersey nights to free youth clinics. More than 5,000 children have attended community basketball clinics courtesy of ZTE, and the ZTE/Legends partnership has raised significant dollars to their mutual charity partner, Wipe Out Kid’s Cancer (WOKC).

The ZTE Axon M will also be featured at Golden State Warriors, Houston Rockets, Chicago Bulls, and New York Knicks games through ZTE’s other partnerships within the NBA family.
The new product will launch in November, available exclusively on AT&T for U.S. customers. Along with branding on the jersey, ZTE USA is the official smartphone provider for the team and the presenting sponsor of the Legends interactive television broadcast.

“The partnership with ZTE USA has always been a platform for us to showcase their innovation and bring the best of the best to our games and broadcasts,” said Legends President/General Manager Malcolm Farmer. “We are excited to provide a new platform for ZTE and to be a part of their movement to the forefront of the technology industry.”

“Our partnership with the Legends has not only provided national exposure, but more importantly has allowed us to fulfill our corporate social responsibility to give back to the community in a variety of manners,” said ZTE Senior Director of Marketing Bill Wu. “The Legends partnership was our first in the NBA and represented a new path for ZTE.”

The Legends will tipoff the season in Austin this Saturday at 7pm facing the Spurs. The team will make their debut at Dr Pepper Arena November 18 th hosting the Oklahoma City Blue at 7:30pm. For tickets or information visit www.TexLegends.com.

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